Working with the team at Source Electric Services LLC (SES) was a pleasure for Vero Web Consulting. Building their logo, brand identity, and the website was a great experience. Starting a new business can be both thrilling and daunting, but the SES team had the expertise in the electrical and trade fields and just needed help getting their brand and digital presence off the ground.
We created the brand in steps. Initially, we determined the colors we desired to incorporate. We started off by choosing the Pantone color of the year, which was stucco. We then utilized Adobe color maker to combine a few blues with the stucco and used these colors to produce the logo.
After working with the SES team to develop their logo, we found out a lot about their personality and the company’s ideals. We asked them a few guiding questions to get a better idea of what they wanted and then had fun with the design process. Everyone on the team got involved and the resulting logo is very professional and strong.
It is incredibly important to understand a client’s personal and business details when creating a logo for them. This enables us to create a visual identity that accurately reflects their goals. Additionally, this reduces the amount of time spent on design and revisions, as we have a better understanding of the client’s needs.
The new branding for Source Electric Services was finalized, and a brand guide was created to accompany it. With the new branding, designs were created for the SES Team to use in their business, such as vehicle magnets, business cards, half-fold brochures, full-page brochures, and vehicle mockups (for wraps).