Backstory
The work Shelley has been doing through Papillon garnered international support. The Haitian artisan goods have already been featured on The Gap, Oprah, and in Vogue Magazine. Designers like Donna Karan and Stella Jean have also expressed admiration and praise for the craftsmanship of the artisans at Papillon. How the power of word-of-mouth advertising contributed to Papillon’s continuous success is undeniable. The compassionate entrepreneurial vision of the company was widely supported around the world. For Papillon’s social enterprise to thrive and grow even more, they expanded their borders through Google Ads. This is where we come in to do the work.
THE CHALLENGES
CREATE BRAND AWARENESS
Generate more leads to get more partners to sell artisanal goods from Haiti. Increase website traffic and get more people from the target demographic clicking on the site to maximize sales and marketing efforts.
THE SOLUTIONS
WE SET UP A GOOGLE AD CAMPAIGN
We identified that Papillon’s ideal audience would be business owners in Minneapolis, MN, Columbus, OH, Dallas TX, Nashville TN, and Atlanta GA, who’ve visited the website in the last 180 days.
RESULTS
THE GRAPH SHOWS THE NUMBER OF IMPRESSIONS
Impressions peaked on January 1, 2022 with around 40,000. An increase in clicks is noted at 142.31% which amounted to 3,000 clicks in the last 30 days. Most leads were from mobile users with full browsers.
CLICK THROUGH RATE
WE DRAMATICALLY HIT THE AD CLICK THROUGH
in the last 30 days. The CTR rate is more than the average CTR for the advocacy industry which is 0.59%.
COST PER CONVERSION
OUR AVERAGE COST PER CONVERSION
This means money was saved by refining our ad creative and creating a dedicated landing page to collect lead data.
